New Fishall Bait Company was a Frozen Bait Wholesale Manufacturer and Distributor.
It was founded by two brothers Robert and Paul Williams in 1949. The business started as a wholesale distributor selling only frozen bait to local tackle stores.
For many years the business operated in Wilmington, Ca until it moved it’s location to Gardena, Ca in 1979.
Throughout the years, New Fishall had expanded bait selection for big game fishing and other fishing products including live worms for ocean and lake fishing. The company had been selling product to local regions and also supplied customers who were out of state and country as well.
For three generations, New Fishall Bait Company was a family owned friendly small wholesale business that manufactured and distributed frozen and live bait. Fishall's goal was to strive to meet the needs for the store customers and aspire to provide fishing satisfaction and fun for the enthused fisherman.
The New Fishall Bait Company logo is designed with two Mako Sharks facing away from the skull between them. It is actually the emblem for
Keith the “Sharktagger” Poe who is a conservationist researcher. With the immpressive efforts and experience of tag and release by
the Sharktagger, we here at New Fishall support the idea of catching and releasing sharks when possible.
To know more about the Sharktagger, just look him up and like on Facebook.
(sorry not open to public)
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